Tourism Thrives Series

The Tourism Thrives program, launching in Fall 2025 through a partnership between the Hampton Roads Small Business Development Center (HRSBDC) and the Virginia Tourism Corporation, is designed to help tourism-focused businesses build resilience and grow year-round. The first seminar will take place on Virginia’s Eastern Shore and will focus on practical strategies for increasing off-season sales, planning ahead for peak-season success in 2026, and strengthening financial operations in seasonal markets. This event is tailored for small business owners in hospitality, retail, recreation, and other visitor-facing sectors that rely heavily on tourism cycles.

Tourism businesses in coastal and rural regions often face unique challenges tied to seasonality, including inconsistent revenue and staffing shortages. This seminar will equip attendees with tools to market effectively during slower months, create off-season revenue streams, and develop a financial plan that smooths cash flow throughout the year. With expert speakers, interactive learning, and access to regional business resources, Tourism Thrives is an essential opportunity for Eastern Shore business owners to plan smarter, sell more, and thrive—no matter the season.